Range reviews are of the utmost importance to any FMCG supplier. Whether you're a new high-growth start-up clawing for lots of new distribution points, or your an established brand looking to defend your range position, here are some tips on how to manage a range review with your buyer.

Choosing what type of promotion to run can be a bit of a minefield. In this week's video, we look at how to select the best promotion type for your brand and the retailer. Check it out!

So you've secured an amazing promotion, and you're just about to go live, but then you get a call from supply chain and you're going to be out of stock! What do you do? Check out the video to find out how to handle such a situation with your buyer.

Part four of The Alpine System takes us through 'Communication and Presentation', but more specifically on how to ask questions and listen to the answers. If you do this as an account manager, you'll have a much great chance of aligning your growth strategy with that of your buyer.

Part three of The Alpine System® is all about understanding data and financials. We've partnered with Data Analytics company SKUtrak® who are best in class at making data visually appealing and easy to understand. See how it can help support your account management!

Having a good forecast in place can make or break a promotion! Make sure you give yourself the best chance of maximising unstuck and sales with this quick and simple way to forecast.

This week we're taking you through the Eisenhower Matrix, which helps you divide up your to do list into four key quadrants. This method of dividing action points into four categories, was developed by President Eisenhower to help him focus on the biggest wins first.

Hi my name is Dave Knowles, and I help organisations and individuals optimise their commercial performance, through better account management. ​ Over the last two decades, I have worked with multiple small, medium and global FMCG companies, supplying some of the world's biggest brands, to the most successful retailers in the UK. During that time I've developed and fine-tuned an account management programme, which helps to deliver sustainable and profitable revenue growth. It is called The Alpine System ®. My over-arching philosophy is to put the customer at the heart of all of our decision making, and in turn optimise commercial performance for both the retailer and the supplier. Check out www.trainalpine.com or follow Alpine Account Management on LinkedIn for more info. Cheers