How is cottage cheese performing vs. the total cheese category?

How is cottage cheese performing vs. the total cheese category? 📈

As recently reported by Jack Simpson of The Guardian, Cottage cheese sales are flying, largely as a result of social media influencers driving buzz around this high protein cheese 🧀💪📈 (link to article in comments).

In the latest 4 weeks, total cottage cheese £ sales are +43.9% LY, compared to the total cheese category at +6.2% vs LY.

We suspect this figure would be even higher if supply could keep up with consumer demand (sales peaked at +60.2% vs LY in the weeks to 22/03/24).

As retailers push for more space, sales and margin in this high-growth (and high-protein) area, expect a flurry of cottage cheese related new product development launching soon.

Data by NielsenIQ Retail Measurement | CHEESE | GB TOTAL COVERAGE GROCERY MULTIPLES | Latest 4 w/e 13/07/24 To 4 w/e 14/06/25

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