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How much beer is sold on promotion and how does it impact £ per litre pricing?

Writer's picture: Dave KnowlesDave Knowles

At Alpine Online we love measuring forecast accuracy 📈



In fact we think robust forecasting is one of the most important drivers of sales optimisation and efficiency within the world of FMCG ✅



In highly promoted categories such as beer, it is important to have a good understanding of not only your own promotion and feature plan, but that of the category in which you operate. 



That means getting a solid understanding of where are the peaks and troughs of promoted £ sales through the year.



NielsenIQ's 'Trended sales by promo type' template helps you to track exactly this at category, sector, brand and sku level.



If you want to find out more, please speak to Rachel H and the team at NIQ



Data by NielsenIQ Retail Measurement | BEER | GB TOTAL COVERAGE | 52 WKS TO WE 28th DECEMBER 2024




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