OK so you've had a brilliant brand plan session with your buyer 😊
Now it is time to secure the listing 🎯
How can we use data to help get it over the line? 📊
Remember, your buyer has sat through countless brand plans and is now receiving hundreds of emails about listings 📧
How can you stand out from the crowd & maximise your chances? 🤔
Firstly, you need a great email, one-pager with four key things:
📈 A killer statistic that reinforces why they should list your product.
🛒 Your support plan to maximise chances of success
💷 The margins the retailer makes ongoing and on promotion.
🎯 Next steps to progress.
Check our example on the images below.
Four things to remember:
👩🏽💻 Your buyer is busy! Keep it simple, clear and concise.
📊 Stick to the facts. Buyers like facts, not biased predictions.
✅ Think of things for the buyers point of view. What ticks their boxes?
📈 Become their data champion. Offer support for the range review process.
If you would like support becoming a data champion for your buyer, NielsenIQ and Alpine Online Ltd would love to help.
We are a family-run business with over 20 years experience in U.K. Grocery.
Give either Dave Knowles Danielle Knowles or Sophie Davies a shout, we would love to chat 📈 🏔️ 😊
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