Pre and Pro-Biotic soda £ sales fly as poppi Soda takes off 🍓✈️ 📈

Pre and Pro-Biotic soda £ sales fly as poppi Soda takes off 🍓✈️ 📈

Pre and pro-biotic soda is flying right now, and the category growth has been super-charged by the recent launch of US brand poppi soda, which has been all over U.K retail the last few months.

The overall category is now worth £10.5m and has grown by a whopping +£9.7m over the latest 52 weeks vs LY. (Excludes Kombucha and Kefir Water)

Well done to all the key players driving growth into the category, including poppi, Hip Pop, Living Things Soda and XOXO SODA 

Keep an eye on the 'Functional' space right now...as it is on fire 🔥👀

Stay up to speed with the latest consumer insights Alpine Online Ltd 🏔️📊

Data by NielsenIQ Retail Measurement | NIELSEN – MNDH FLAVOURED CARBONATES |  - GB TOTAL COVERAGE – 52 WEEKS TO WE 16/05/2026

**Store: York city centre Tesco Express date 12/04/26