🚨 Warning 🚨 this chart is boring.

💡 However, the insights from it are very interesting💡

We look at how beer sectors are performing in grocery 'out of town' stores, vs grocery 'convenience' stores.

Winners

World & Discovery beer

- Grocery multiples 'Out of town' +£50.1m vs LY

- Grocery multiples 'convenience' +£11.6m vs LY

Low and No beer

- Grocery multiples 'Out of town' +£13.2m vs LY

- Grocery multiples 'convenience' +£3.2m vs LY

Losers

Craft beer

- Grocery multiples 'Out of town' -£17.0m vs LY

- Grocery multiples 'convenience' -£4.2m vs LY

Mainstream beer

- Grocery multiples 'Out of town' -£35.5m vs LY

- Grocery multiples 'convenience' -£13.9m vs LY

Now if I'm a supermarket buyer, guess what I'm more likely to range? 📈

Saying that, mainstream and craft are still very big ponds to fish in, but if you're pitching in this area you'll 100% need strong data to back you up.

I'm only allowed to show you category performance here, but the great thing is, if you sign up to NIQ Discover, you can run the same data for your category at brand and sku level so you can take a sneaky peak at your competitors across the various types retail outlets, but you didn't hear this from us! 👀 🤫

Follow Alpine Online Ltd for the latest consumer insights 🏔️📊

If you need a category manager, but don't have one, give us a shout! We offer simple and flexible support 🏔️

Data by NielsenIQ Retail Measurement | NIELSEN – MNDH BEER|  - GB GROCERY MULTIPLES – 52 WEEKS TO WE 08/08/2026