What value of Chocolate confectionary sales in the UK grocery multiples is sold whilst on promotion and display? 🍫 📈

In the 4 weeks to 28/12/24, a whopping £121m was sold on promotion and display, which reduced to £18.3m in the 4 weeks to 25/01/25.

Did you know that NielsenIQ have a dedicated team that call on grocery stores weekly and scan all the products which are on promotion and are on display?

This data is then overlaid on top of the retail scan data to show how much £ sales / volumes are sold when on promo and display.

Also you didn't hear it from us...but you can even see this at brand and sku level, so you can keep track of what your competitors are doing 🤫

If you want to find out more about how data can give you the inside track with your strategy planning, then please give us a shout, or pick up with Rachel H and the team at NIQ.

Data by NielsenIQ Retail Measurement | CHOCOLATE CONFEECTIONARY| GB TOTAL COVERAGE GROCERY MULTIPLES | 52 WKS TO WE 25th JANUARY 2025