Which Rum brands have added the most £ sales to the off trade over the latest 52 weeks vs LY? 🍹 📈

Which Rum brands have added the most £ sales to the off trade over the latest 52 weeks vs LY? 🍹 📈

1) The Kraken dark caramel and Cornish sea salt Proximo Spirits

2) Captain's Morgan's Spiced Diageo

3) Bumbu the Original Sovereign Brands

4) Captain's Morgan's Black Spiced Diageo

5) 19 Crimes The Vanished Spiced Treasury Wine Estates

6) Dead Man's Fingers Vanilla Halewood Artisanal Spirits

7) Captain Morgan Diageo

8) The Kraken Black Cherry Proximo Spirits

9) Lamb's Spiced Pernod Ricard

10) Havana Club Anejo 7 YO Pernod Ricard

11) Wray & Nephew White overproof rum Campari Group

12) Warner's Trash & Treasure @Warner’s Distillery | B Corp™

13) Appleton Estate Signature Blend Campari Group

14) Dead Man's Finger's Blue Coconut Halewood Artisanal Spirits

15) Diplomatico Reserva Exclusiva Brown-Forman

16) Lamb's Pineapple Pernod Ricard

17) Dead Man's Fingers Spiced Halewood Artisanal Spirits

18) JJ White Rum Halewood Artisanal Spirits

19) Twin Fin Spiced Golden Southwestern Distillery (Tarquin’s Gin, Twin Fin Rum, Connie Glaze Vodka, Tinner Bros Whisky)

20) Santiago de Cuba Carta Blanca Diageo

Data by NielsenIQ Retail Measurement | RUM | GB TOTAL COVERAGE | 52 WEEKS TO WE 22ND FEBRUARY 2025 **Ranked by £ sales value change vs. year ago.

If you are interested in data for your category, get in touch with Rachel H and the team NielsenIQ