🍺 A quick question for beer category teams 👇

If you had to choose one growth lever for the next 12 months, would it be:

1️⃣ Premium & discovery

2️⃣ 0% & moderation

3️⃣ Core mainstream brands

The data suggests premium and 0% are currently punching above their weight on value growth — but keen to hear what you’re seeing on the ground.

👇 Drop your view in the comments (LinkedIn post)

Data by NielsenIQ Retail Measurement | GB - NIELSEN – Beer, Still wine & Whisky|  - GB TOTAL COVERAGE – 4 WEEKS TO WE 27/12/25

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