Which Low and No brands have added the most £ sales to the U.K. Off-Trade over the latest 52 weeks vs LY?
The U.K.'s low and no drinks sector is absolutely flying right now, and this consumer demand has led to an explosion of choice across the category 😇📈
We've analysed the latest NielsenIQ market data across; beer, cider, still & sparkling wine, pre-mixed, liqueurs and spirits (GB Total Coverage to WE 17th May 2025).
To demonstrate the wide variety of brands growing the category, we have compiled a list of the top 30 brands ranked by £ sales added to the category over the latest 52 weeks vs LY.
Well done the brands below:
1) Guinness 0% Diageo
2) Peroni Nastro Azzurro 0% Asahi UK
3) Corona Cero Budweiser Brewing Group (AB InBev)
4) Thatchers Zero Thatchers Cider Company Ltd
5) Kopparberg 0% variety pack Kopparberg UK (Cider of Sweden Ltd.)
6) McGuigan Zero Australian Vintage
7) Lucky Saint | B Corp™ Hazy IPA
8) Heineken 0% The HEINEKEN Company
9) Captain Morgan Spiced Gold 0% Diageo
10) Kylie Minogue 0% Benchmark Drinks
11) Nozeco Les Grands Chais de France
12) BrewDog Alcohol free variety pack
13) Lucky Saint | B Corp™ Unfiltered
14) Birra Moretti Zero The HEINEKEN Company
15) Freixenet 0% Henkell Freixenet
16) Leffe Blonde 0% Budweiser Brewing Group (AB InBev)
17) Älska The Swedish Cider Company AB
19) Asahi Super Dry 0% Asahi UK
20) BrewDog Wingman Alcohol free
21) Beavertown Brewery Lazer Crush
22) St Austell Brewery Proper Job
23) Bavaria 0% Royal Swinkels
24) Whitley Neill Rhubarb & Ginger 0% Halewood Artisanal Spirits
25) MOTHER ROOT ✸
26) Gordon's London dry G&T 0% Diageo
27) Crodino Campari Group
28) Adnams Ghost Ship
29) Nozeco Spritz Les Grands Chais de France
30) Old Mout Berries & Cherries 0% The HEINEKEN Company
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Data by NielsenIQ Retail Measurement | LOW & NO | BEER | CIDER | STILL & SPARKLING WINE | LIQUEURS | SPIRITS | PRE-MIXED | GB TOTAL COVERAGE | Latest 52 weeks to WE 17/05/25
If you need data for your category, give Rachel H and the team at NIQ a shout.
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