Which Low and No brands have added the most £ sales to the U.K. Off-Trade over the latest 52 weeks vs LY?

Dave Knowles
Jun 5
2 min read

The U.K.'s low and no drinks sector is absolutely flying right now, and this consumer demand has led to an explosion of choice across the category 😇📈

We've analysed the latest NielsenIQ market data across; beer, cider, still & sparkling wine, pre-mixed, liqueurs and spirits (GB Total Coverage to WE 17th May 2025).

To demonstrate the wide variety of brands growing the category, we have compiled a list of the top 30 brands ranked by £ sales added to the category over the latest 52 weeks vs LY.

Well done the brands below:

1) Guinness 0% Diageo

2) Peroni Nastro Azzurro 0% Asahi UK

3) Corona Cero Budweiser Brewing Group (AB InBev)

4) Thatchers Zero Thatchers Cider Company Ltd

5) Kopparberg 0% variety pack Kopparberg UK (Cider of Sweden Ltd.)

6) McGuigan Zero Australian Vintage

7) Lucky Saint | B Corp™ Hazy IPA

8) Heineken 0% The HEINEKEN Company

9) Captain Morgan Spiced Gold 0% Diageo

10) Kylie Minogue 0% Benchmark Drinks

11) Nozeco Les Grands Chais de France