Which Low and No brands have added the most £ sales to the U.K. Off-Trade over the latest 52 weeks vs LY?
- Dave Knowles
- Jun 5, 2025
- 2 min read
The U.K.'s low and no drinks sector is absolutely flying right now, and this consumer demand has led to an explosion of choice across the category 😇📈
We've analysed the latest NielsenIQ market data across; beer, cider, still & sparkling wine, pre-mixed, liqueurs and spirits (GB Total Coverage to WE 17th May 2025).
To demonstrate the wide variety of brands growing the category, we have compiled a list of the top 30 brands ranked by £ sales added to the category over the latest 52 weeks vs LY.
Well done the brands below:
1) Guinness 0% Diageo
2) Peroni Nastro Azzurro 0% Asahi UK
3) Corona Cero Budweiser Brewing Group (AB InBev)
4) Thatchers Zero Thatchers Cider Company Ltd
5) Kopparberg 0% variety pack Kopparberg UK (Cider of Sweden Ltd.)
6) McGuigan Zero Australian Vintage
7) Lucky Saint | B Corp™ Hazy IPA
8) Heineken 0% The HEINEKEN Company
9) Captain Morgan Spiced Gold 0% Diageo
10) Kylie Minogue 0% Benchmark Drinks
11) Nozeco Les Grands Chais de France
12) BrewDog Alcohol free variety pack
13) Lucky Saint | B Corp™ Unfiltered
14) Birra Moretti Zero The HEINEKEN Company
15) Freixenet 0% Henkell Freixenet
16) Leffe Blonde 0% Budweiser Brewing Group (AB InBev)
17) Älska The Swedish Cider Company AB
19) Asahi Super Dry 0% Asahi UK
20) BrewDog Wingman Alcohol free
21) Beavertown Brewery Lazer Crush
22) St Austell Brewery Proper Job
23) Bavaria 0% Royal Swinkels
24) Whitley Neill Rhubarb & Ginger 0% Halewood Artisanal Spirits
25) MOTHER ROOT ✸
26) Gordon's London dry G&T 0% Diageo
27) Crodino Campari Group
28) Adnams Ghost Ship
29) Nozeco Spritz Les Grands Chais de France
30) Old Mout Berries & Cherries 0% The HEINEKEN Company
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Data by NielsenIQ Retail Measurement | LOW & NO | BEER | CIDER | STILL & SPARKLING WINE | LIQUEURS | SPIRITS | PRE-MIXED | GB TOTAL COVERAGE | Latest 52 weeks to WE 17/05/25
If you need data for your category, give Rachel H and the team at NIQ a shout.
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