Who won Dry January in the world of spirits? 📈😇

What a fantastic range of skus and flavours showcasing the variety currently on offer in the low and no spirit sector.

It is great to see a founder-led, independent brand like MOTHER ROOT ✸ leading the way this Dry January. 🫚📈

Also a good showing from Pentire, Whitley Neill and Crodino in the YoY growth rankings.

Well done to all the brands below:

Ranked by total £ sales

1) Mother Root 480ml MOTHER ROOT ✸

2) Gordon's 0.0% 700ml Diageo

3) Tanqueray 0.0% Diageo

4) Captain Morgan's Spiced 0.0% Diageo

5) Gordon's Premium Pink 700ml Diageo

Ranked by YoY growth (£)

1) Mother Root 480ml MOTHER ROOT ✸

2) Crodino 4x275ml Campari Group

3) Whitley Neill Rhubarb & Ginger 0.0% 700ml Halewood Artisanal Spirits

4) Pentire Coastal Spritz 700ml Pentire

5) Whitley Neil Japanese Yuzu and white strawberry 0.0% 700ml

Data by NielsenIQ |Retail Measurement | NIELSEN – MNDH Liqueurs |  - GB TOTAL COVERAGE – 4 WEEKS TO WE 24/01/2026

Love data & consumer insights? Follow Alpine Online Ltd 🏔️📊💙