Alpine Online and Cat Man Toolkit form a ‘game-changing’ partnership for FMCG suppliers
- Dave Knowles
- 2 days ago
- 2 min read
PRESS RELEASE - 28th May 2025.
Alpine Online and Cat Man Toolkit form a ‘game-changing’ partnership for FMCG suppliers, by releasing a planogram analysis & space planning service for retailer range reviews.
✅ Gain the edge over your competitors during the range review process.
📈 Optimise your changes of building valuable distribution in the right stores.
📊 Lead the data conversation with your buyer.
💰 Cost effective & flexible service.
Alpine Online and Cat Man Toolkit have formed a partnership to help suppliers with retailer range reviews in the U.K.
Alpine Online is a family-run, data analysis company founded by Dave Knowles and Danielle Knowles in 2019.
Cat Man Toolkit is a company specialising in space-planning software, founded by Dr Mike Rand, Ph.D.
Dave and Mike have a combined 45 years’ experience in the U.K. grocery and convenience channels.
After successful careers working with the likes of AB InBev, Molson Coors, Mars and C&C Group, Dave and Mike founded their own companies to help FMCG suppliers with category data analysis and space planning respectively.
Alpine Online’s founder Dave Knowles stated:
‘We are excited to announce Alpine Online’s partnership with Mike and the team at Cat Man Toolkit. Mike has got a fantastic level of experience within FMCG, and has designed a state-of the art, space-planning software in Spanner 2.0.
By combining Alpine Online’s data analysis capabilities, with the Spanner space planning software, we can help our clients lead the category conversation with their retailers and maximise their chances of securing distribution gains for their brands in the right stores.’’
Founder of Cat Man Toolkit and Spanner Dr Mike Rand stated:
‘I'm delighted to share that Cat Man Toolkit is joining forces with Alpine Online! This partnership is a natural fit, merging Alpine's category management reporting and analytical prowess with our space planning software and ambitious plans for revenue management and data sharing via apps. Together, we're looking forward to transforming how FMCG sales teams access and leverage critical business insights.’
The new service has already helped multiples suppliers to secure distribution gains in a several of the top UK retailers, and they’re now rolling out the service nationally.
To find out more, please get in touch with dave.knowles@alpineonline.co.uk or mike@catmantoolkit.com
